Everything You Need to Know About Corporate Event Photography.
Introduction:
Many photographers capture life’s special moments—births, engagements, weddings, graduations, and favorite gatherings. While we often use our phones to snap these memories, hiring a professional ensures that your photos are as beautiful as the event itself.
Just as we want to preserve personal memories, businesses also need to document workplace events, client meetings, and employee gatherings. In this case, finding a great event photographer lets you enjoy the occasion, or even be in front of the camera, knowing you’ll have all the photos you need to remember the day.
What Event Photography Is Worth Capturing?
If you haven’t thought about hiring a photographer for your corporate events, you might wonder which events are worth it. In fields like architecture, construction, or engineering, event photography is perfect for ribbon cuttings and ground breakings. Other events like panel discussions, awards ceremonies, team-building activities, and fundraisers also benefit from professional event photography.
As a marketing lead, you might want to consider a professional event photographer if you have multiple roles during the event. For instance, if you’re managing a fundraiser with many moving parts, you don’t want to worry about snapping photos with your iPhone. A professional event photographer can handle that for you, making your job easier and less stressful.
What Is Unique about Corporate Event Photography?
For a corporate event, tone is everything. You need a photographer who understands the specific tone of corporate events, unlike weddings, engagement parties, or family reunions. This affects how the photographer dresses, interacts with your team, poses people, and edits the final images.
Hiring a photographer who doesn’t specialize in event photography might result in a style that resembles wedding photos. This approach may not meet your corporate goals and needs. To ensure your event is captured perfectly, choose a photographer who specializes in event photography.
The right event photographer for your corporate event will specialize in corporate events. They’ll understand the business world and know what might be important to you even before you mention it. When you find a photographer online, ask to see their portfolio of event photography work.
Photographers are professionals, just like you. Don’t hesitate to ask for references or seek recommendations from your trusted business contacts. They can provide insights into the photographer’s customer service, professionalism, and the quality of their event photography.
Why Should I Consider Video Coverage?
Once you decide to hire a photographer, you may also consider adding video services to your event photography. Video can enhance engagement on social media, but it might not suit every type of event.
For example, a ribbon-cutting ceremony with new installations might benefit from a drone video showcasing the renovations. A lively carnival fundraiser could look great in a highlight reel set to music. However, a panel discussion with stationary speakers and an audience might be better captured with photos rather than video.
Consider how event photography and video can best showcase your event’s unique aspects before making your decision.
What To Do with Your Event Photography Photos
Once you have your collection of event photography, the possibilities are endless! You can use your photos on social media, in marketing materials, and both in print and online. They can enhance recruitment and training materials for new employees. If your company creates annual reports or impact statements, these photos can help tell your story visually, showing stakeholders the significance of your events.
Your investment in event photography is valuable for the long term. You might share some images on social media now, save others for later, and even feature them again in December as you review the year. Use your photos for marketing today and as a #ThrowbackThursday five years from now. The more you use them, the more your event photography will work for you!
Conclusion
In this article, we’ve answered a lot of questions about event photography, but there is still a chance you have more questions that are specific to your company and the events they might host. Have no fear, we are here to help! If you think we might be a good fit for your event photography (or videography) needs, send us an email at newbusiness@studio13online.com or contact us and we’d be happy to answer your questions or put together a custom quote for your event.
Tags:
Architectural Photography, Branding Photography, Marketing Photography, Brand Identity, Construction Photography, Engineering Photography, Architectural Photographer, Brand Storytelling, Professional Image, Brand Credibility.