The great thing about being a commercial photographer is there is no one kind of photography that we are limited to. As you might have seen in our previous Journals, we provide a wide range of photography services for companies, from product photography, to architecture, to portraits, to food photography (a personal favorite of this writer). This week’s Journal features two of these areas rolled into one inspiring job for our new client: Commercial Office Environments (or COE).
COE is an office furniture, design, and solutions company located in Indianapolis, Indiana. Office furnishing is a very involved process, and COE takes it to another level. Their mission is to find out their clients’ needs and fill their spaces to provide offices with maximum effectiveness in whatever they do. They’ve been in business for 32 years and are a Haworth Best In Class Dealer. In the commercial furniture and interior design world, that’s a big deal (and important for later in the shoot).
Lesle first met Sara Cook, the Owner of COE, at an Indy CREW (Commercial Real Estate Women) networking event. Sara talked to Lesle about a multifaceted project combining indoor architectural, corporate portraiture, and executive group shots in their newly renovated showroom. COE needed photography for their use in website, marketing, and promotions, while also giving rights for Haworth to use around the country.
We started this shoot with interior design shots of the new vignettes in COE’s showroom. The renovations to their space provides a modern appeal, allows their clients to envision what their own spaces might look like with these products, and promotes the latest innovations from Haworth. After that we did headshots for team members who were in need, and finished with a group photograph of the entire staff.
The beauty of shooting for a company that sells furniture is that the product doubles as space for creative posing! The chairs and tables featured in some of their showroom pieces provided a variety of levels to make sure everyone could be seen as well as a pop of color to provide variety and a sense of design for these creative professionals.
There are some jobs where we feel like instead of being photographers we are professional furniture movers—not this one! With COE’s new renovations, and a phenomenal staff, the showroom was picture perfect, so we just got to capture the spirit of the company and get to know a new business contact. We hope to shoot much more for Commercial Office Environments in the future!
