This isn’t an “either/or” conversation—it’s “yes, and.” Print can enhance digital strategies and vice versa. A QR code on a flyer leads to your website. A sticker on a laptop sparks interest and drives clicks. A printed mailer reminds someone to check their email. When used together, print and digital amplify each other, helping you tell a consistent, engaging story across platforms. Not all industries benefit equally from print, but most can leverage it as a powerful tool in a well-rounded strategy.
WHY PRINT STILL MATTERS:
MAKING YOUR DESIGNS COME TO LIFE:
5 Reasons It’s Thriving in a Digital World

Guest Educator: Robert BonJour
Chief Revenue Officer Offset House, Inc.
I believe in value.
The value of passion. The value of long-lasting relationships. The value of resourcefulness. Of using time efficiently. And despite our digital age, I still believe in the value of print.
Introduction
In today’s digital world, where social media has become an essential tool for business growth, it’s important for companies to leverage every opportunity to engage their audience. One of the most effective methods to build a deeper connection with your followers, strengthen brand identity, and drive engagement is through a well curated image gallery. Having an image gallery isn’t just about sharing pictures, it’s an important strategic asset that can enhance your brand’s presence, capture attention and drive customer interaction. When done correctly, it can become an essential part of your online presence.
Tangibility Creates Trust
Let’s be honest—emails get lost, links get buried, and digital files get forgotten. But a printed brochure? A postcard? A business card you can hold in your hand? That leaves an impression. People love a paper trail because it’s something they can physically keep, reference, and share. It’s about more than just information—it’s about presence. And for businesses, that kind of visibility builds trust and credibility in a way a fleeting Instagram ad just can’t.
Print is a Credibility Booster
People still see printed material—books, magazines, brochures—as more legitimate than digital content. There’s a perceived effort, care, and cost behind print that gives it weight (literally and figuratively). In a world flooded with misinformation and “hot takes,” a printed piece can quietly convey: This is worth your time. Whether it’s a sharp-looking sales handout or a thoughtfully produced company magazine, print tells your audience that you’re serious, invested, and professional.


It Cuts Through the Digital Clutter
We’re bombarded by digital noise all day long: emails, ads, texts, pop-ups, notifications. It’s exhausting. Print, on the other hand, is refreshingly slow and deliberate. A well-designed flyer or a thoughtfully crafted mailer isn’t just seen—it’s noticed. It gives people a chance to pause, focus, and actually engage. And let’s face it, when was the last time you remembered a banner ad as vividly as a cleverly designed piece of print?
Print Offers a Break from Screens
Let’s talk digital fatigue. We’ve all seen it—entire tables at restaurants glued to their phones instead of engaging with each other. We scroll, we click, we skim—but how often do we really absorb what we’re seeing? Print forces us to slow down and be present. It’s easier on the eyes, easier on the brain, and often easier to remember. Whether you’re reviewing product specs, comparing service options, or just trying to explain something complex, a printed piece can be your best conversation partner.
Print and Digital Work Better Together

Conclusion
Because it creates moments that matter. Because it builds trust. Because it offers clarity in a noisy world. And because people still value something they can hold onto. Whether it’s a business card, a product guide, or a beautifully designed mailer, print helps start conversations—and keep them going.
In a world that moves fast and forgets even faster, print gives you the chance to be remembered.
If you have other questions that we didn’t answer here, feel free to reach out to your marketing lead or contact us at newbusiness@studio13online.com. We are more than happy to help you love your next professional portrait.