One of our most proud accomplishments throughout out time in business has been the spectacular images we have captured over the years in the category of food photography. Like all creative work, it takes a great deal of time and effort to capture the right shot, but many other factors come into play when food is the star of the show. Lighting is important in all photography, but is much harder to manipulate, and later edit, when working with food. You also have to heavily consider things like environment items are being captured in, do they look real?, do we need a faux counterpart (sometimes the fake item looks “more real” than the real one!)?, how are these photos being used once handed off to the client?, temperature, time of day, etc.
Yes, all photography jobs require important care, meticulous planning and great communication and it’s certainly no different when it comes to food, which is why we recommend working with someone who has vast experience in the food space and can provide many examples of a similar task you are looking to achieve. However, before you start narrowing down your candidates to capture your work, you may want to think about why you are making this investment in the first place. Knowing your why will make all the difference as you head into this project.
You invest in food photography because it will have either have longevity or high exposure, or ideally both depending on what kind of business you are. When thinking about this investing in this endeavors, you may want to consider the type of work you do. Some businesses that greatly benefit from high-end food photography are those like restaurants or supermarkets with regional or national audience, companies who produce or manufacture food items such as raw meat, and/or food product distributors. Typically, this work would be used for a number of marketing tools like print, web, social media, and often even menus or order forms.
Investing in food photography is all about your brand’s image. Professional photographs of your product help legitimize your brand. No matter how you use your images, in the end, you know you can put your best foot forward feeling confident with impeccable photos.
The imagery you put behind your name, both in print and online, give your potential customers a sense of who you are and the quality of product you provide. They may even make a decision about working with your business solely based on what they see on your website, online menu, or marketing materials. Presenting the best photographs possible sets your brand apart from the competition and has the potential to significantly increase your business.
The right professional photographer can not only capture the best angles and bring out the vibrancy of your food, but so much more. They know the best backgrounds, platters, and cutlery to use in your photographs to make sure that your vision and brand identity are woven into every image they capture.
They also know the connections in the industry to incredible behind the scenes staff. They will know the best food stylists and post-production editors in your area so that not only is your food the best it can be in front of the camera, once it’s captured, you know that your creative team can take one additional step to make sure your food photography is top notch!
By now, you know what you need to get started with your food photography project. There is always the chance that you want to know more or have a question specific to your brand. Never fear! We would love to chat with you about your photography needs. You can contact us or send us an email at newbusiness@studio13online.com
